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The market is demanding more efficient use of energy

Em News Bureau ,  Friday, June 22, 2012, 16:05 Hrs  [IST]

Shailesh Thakurdesai— Shailesh Thakurdesai, Business Development Manager, Microcontrollers, Texas Instruments India

Microcontroller units (MCU) form the core of white goods and their effectiveness determines the advancements in these equipments in terms of their performance, efficiency and power consumption. Texas Instruments that invented the microcontroller way back in the 1970s has leveraged this technology into numerous platforms. Shailesh Thakurdesai talks about the latest Wolverine platform and explains its remarkable energy efficiency. He also explains that India's Smart Grid ambitions open up a big market for highefficiency MCUs.

At what rate is the MCU industry in India growing and what are the major demand drivers?
Growing importance of low power solutions has led to numerous opportunities in the microcontroller semiconductor space. The market is demanding more efficient use of energy and longer times between battery recharge and replacement. With the market for high-volume, low-cost products in India evolving at a rapid pace, the role played by microcontrollers (MCUs) in electronics design here cannot be underestimated.

Major demand drivers in the microcontroller market are the following. 
  • More energy efficiency 
  • Increased processing power 
  • Smaller form factors 
  • More ease of use and ability to get to market faster 
  • More integrated features like RF and USB
With more application areas emerging, there has been a consistent pressure on semiconductor companies in India to come up with products that effectively counter the performance and efficiency challenges of traditionally available choices in 4-bit, 8-bit and 16-bit designs. With demand coming in from areas like low-power/ energy, consumer electronics, automotive and industrial for more features at lesser costs and higher performance, there is need to come up with the right solutions that deliver.

How do you view advancements in MCU technology and the role that they play in improving the efficiency of products in which they are built in?
Texas Instruments sees for the future of microcontrollers, including smaller devices and a wider range of efficient processing with intelligent peripherals to reduce power consumption. These advancements will enable designers to address trends within their own markets by utilizing the increased memory and analog integration options to address system-on-chip (SoC) needs for battery-operated portable applications. This trend is driving innovation in microcontroller architectures (improving lower power consumption/MIPS performance), integrated intelligent peripherals, and embedded memory technologies amongst others.

Microcontrollers (MCUs) are continuing to gain in popularity for portable, low power applications because they are easy to use, come in a wide range of configurations and can be used in many different applications. For instance, in order to make LED lighting more intelligent and power-efficient, a low power MCU is quite useful.

Tell us about the new MCU "Wolverine" and the advantages that it offers over comparable products. How does Wolverine compare with competition in terms of cost?
Texas Instruments (TI) invented the microcontroller (MCU) in the 1970s and has leveraged this technology into numerous platforms, including the ultra-low-power MSP430™ MCU portfolio. The MSP430 MCU has been the industry's ultra-low power leader for more than a decade and each new generation of the architecture has been focused on setting new records for power consumption and efficiency.

The Wolverine platform is the latest in low power and combines FRAM, a new universal memory type that is extremely low power, with a new 130 nanometer ultra-low leakage (ULL) process technology and advanced MSP430 DNA. MSP430FR58xx microcontrollers based on the "Wolverine" technology platform will be available for sampling in June 2012. Developers looking to get started with ultra-low-power designs can begin development with TI's existing portfolio of nearly 500 MSP430 microcontrollers. Design ease is a fundamental offering of MSP430 microcontrollers, with a wide range of tools, software and support to help customers begin development quickly.

Texas Instruments IndiaWhile MCUs, as we understand, improve the efficiency of products, how important is it for MCUs to be efficient by themselves?
The steadily increasing pace of technology evolution has offered India an opportunity to be globally competitive and the primary function of an MCU is to help in reducing power consumption. The market is demanding more efficient use of energy and longer times between battery recharge or replacement

And microcontrollers are ubiquitous in all devices performing various functions - from power management to handling communications, from signal conditioning to data handling, from securing data to being the applications processor (brains) of the devices, and controlling peripherals to name a few. TI has the products and the potential to make a mark in this growing market. We are committed to delivering products, support and ideas to help our customers meet the market demand and develop innovative products.

Bureau of Energy Efficiency (BEE) has mandated efficiency norms on some products like frost-free refrigerators, airconditioners, distribution transformers, etc. What role can MCUs play to further the cause of energy efficiency?
Looking at the needs of the consumer electronics' market, TI has been working on several initiatives. TI enables Green solutions. Ultra Low Power is in TI's DNA and its low power architectures and technologies better enable energy harvesting solutions - including 'battery less' and intelligent, wireless sensors - from motion, vibration, solar etc. Given the fact that consumer devices are increasingly becoming portable, smaller and battery powered (some with permanent batteries), higher battery life, recycling, waste disposal are all very favorably impacted by ultra low power consumption.

TI offers the industry's broadest portfolio of microcontrollers and analog integration - driving new technologies and applications. Taking advantage of FRAM, the world's lowest power memory, "Wolverine"-based microcontrollers can operate at less than 100 µA/MHz in active mode and consume 250 times less energy per bit compared to Flash- and EEPROMbased microcontrollers. In addition to these power advantages, FRAM is 100 percent non-volatile, which gives developers the low power, speed and flexibility of SRAM while retaining the key no-power storage capability of Flash. Customers are not limited to the specific ratios of program-to-data memory inherent to traditional embedded systems - they can change this ratio at any time in the design cycle.

Please summarize the range of MCUs made by Texas Instruments and also the industries (products) where they find application.
From ultra-low-power and Value Line MSP430™ MCUs, to Stellaris® Cortex™-M MCUs to real-time control C2000™ MCUs, and Hercules™ safety MCUs, TI offers the broadest range of microcontroller solutions. Designers can accelerate time to market by tapping into TI's complete software and hardware tools, extensive third-party offerings and technical support.

Lighting, it is said, accounts for 20 per cent of total electricity consumption. Do you envisage the use of MCU in creation of efficient lighting solutions?
India has experienced rapid economic growth along with a steady population increase which is likely to continue over the next few years as well. The rural population in India comprises the core of Indian society and represents a majority of the population.

One of the core problems of this chunk of population is affordable lighting. The microcontrollers have different applications across different sectors, and thus they are continuing to gain in popularity for portable, low power applications because they are easy to use, come in a wide range of configurations and can be used in many different applications. Spiraling energy costs, governmental norms and an increased awareness of environmental issues such as global warming and climate change have opened up a whole new area of opportunities for energy efficiency in the semiconductor industry. To solve power requirements and power-saving challenges, IC manufacturers like Texas Instruments (TI) are taking the lead to decrease power consumption for given performance levels.

Please discuss the role of MCUs in products and processes associated with Smart Grid. Do you see a future demand for MCUs in India for Smart Grid applications?
A complete smart grid solution is the only way to go, and any smart grid project needs global expertise. Innovation is critical to any smart grid design and flexibility too is critical for the design. There has to be an end-toend smart grid experience through the available ultra-low-power metrology MCUs. Innovation is the technology thread that runs throughout TI's 80+ year history. Today, TI is driving gamechanging technology roadmaps and products in the areas of ultra-low power processing and signal conditioning, energy management, cloud computing, safety and security, medical and more. In collaboration with our customers, industry consortia and universities, TI develops differentiated products that improve how we live, work and play, today and well into the future.

Understanding the growing importance of smart grid solutions and also that embedded control and integrated connectivity will be at the heart of future smart TI supports every stage of the design process, from device selection and software development to tools and system solutions.
 
                 
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