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NEWS  INTERVIEW

There is big untapped market in tier-2 and tier-3 cities

Em News Bureau ,  Saturday, June 30, 2012, 11:22 Hrs  [IST]

Suhas Joshi— Suhas Joshi, Director, Delta Power Solutions (India) Pvt Ltd

Delta Group is the world's largest provider of switching power supplies, as well as a major source for power management solutions, components, visual displays, industrial automation, networking products, and renewable energy solutions. Suhas Joshi speaks about important issues in the power backup industry, and also discusses Delta's growth plans in this segment. Joshi asserts that Delta has consciously followed the "green culture" in its power management solutions and is focused on improving the density and efficiency of its products.

What is the estimated size of the power backup market in India, and at what rate is it currently growing?
The power backup market in India is about Rs.3,600 crore which is a growth of around 9per cent over the previous year. In this market, UPS holds a major share but some vendors would often combine other constituents like cooling along with power back up. With India's economy set to grow at a brisk pace and with the continued power deficit situation, the demand for alternate or backup power solutions in the form of generator sets, power inverters and UPS solution is expected to witness a healthy growth in the coming years. Delta will contribute significantly by offering solutions to industry for various applications specifically designed to protect mission critical information technology (IT) systems, telecommunications, Voice over Internet Protocol (VoIP), network equipment and light industrial applications.

The future of the UPS market seems quite promising, as it finds application in industries as varied as telecom, process & industrial automation, IT, electronics & electrical, banking, SMBs, and several other industries.

Delta has been at the forefront in introducing "green" technologies in the manufacture of UPS. Tell us more.
Environmental protection and energy conservation has been a long-standing mission at Delta. Being the world leader in power management solution, we not only design the most energy efficient and environment-friendly products but also practice and educate on putting the principles of green design into practice. The switching power supplies designed and made by Delta are a good example. We are dedicated to raising power conversion rates and improving the efficiency of the majority of our products to higher than 95 per cent.

What is your view on the growing demand for UPS in Tier-II and Tier-III cities, and Delta's plan to improve penetration in these markets?
There is lot of untapped market in tier II and tier III cities. Delta is expanding its reach in all the regions through its channel partners. Apart from a strong sales and service support, we provide quite competitive margins to our dealers. We encourage our partners to have a services revenue model too, which proves be quite a lucrative option. Most of our channel partners are growing at phenomenal speed, at par with the company's growth.

Do you have any expansion plans at the Rudrapur plant in Uttarakhand?
Delta is continuously working on reducing the per-watt size of the rectifier and increasing the power efficiency and density. We are also working aggressively on designing cost effective alternate energy solutions. We have green factories at Rudrapur, Gurgaon and Pondicherry. Moreover, Delta's corporate office at Gurgaon is built on green building concept.

Delta, as we understand, had plans to launch a 3-phase UPS system for data centre applications. What is the current status?
Delta's Ultron Series is a double-conversion and IGBT-rectifier three-phase UPS. With a state-of-the-art triple level inverter (TLI) and three phase power factor correction (PFC) topology, the product features industry leading performance. Aiming to achieve the highest availability possible, Delta's Ultron Series has special designs in the areas of battery management, fan speed control and ease of maintenance. With a smaller footprint, higher efficiency, and lower cost, the Delta Ultron Series is also transformer less and designed to meet today's market requirements. Delta also offers an optional inbuilt isolated transformer model when the application needs galvanic isolation.

Are there are any new launches planned in the near future?
To serve the industry’s need of clean power 24x7 for critical loads, which needs to be in continuous operation and demand high level of data integrity and availability, Delta will launch Amplon IN Series. The Amplon IN series 1-3kVA is a true online double conversion UPS in tower configuration with in-built Galvanic Isolation Transformer which helps to generate isolated neutral (IN) wherever required.

Also, Delta has plans to launch Datacenter solutions with other product infrastructure solutions like PDU/PDC/Racks and EMS. With 40 years of leadership in the core technologies of power electronics, the expert teams at Delta Electronics has developed a new generation of smart solutions for IT rooms.
 
                 
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