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Industry prospects are very much positive

Renu Rajaram ,  Thursday, August 25, 2011, 10:48 Hrs  [IST]

Madan Lal Sharma.jpg— Madan Lal Sharma, Managing Director, SG Control & Switchgears Pvt Ltd

Gurgaon-based SG Control & Switchgears Pvt Ltd is a leading manufacturer and exporter of wiring accessories, electrical protection equipments, electric power controller, voltage power components, circuit protection devices, etc. It caters to diverse needs of low-voltage industrial and domestic segments. Madan Lal Sharma, in an interaction with Renu Rajaram, speak about his company and products, demand and supply of products, and problems faced by the industry.

What is the current size of the Indian switchgear industry and at what rate do you think the industry will grow in next five years?
The Indian switchgear industry is currently valued a little above Rs.jpg10,000 crore. The industry's approximate growth should be around 8 per cent in the medium term.

Given the huge investment in the power sector (including T&D), how do you see the prospects for the switchgear and control gear industry? What will be the principal growth drivers?
The industry's prospects are very much on the positive side. India has a huge supply and demand shortfall in terms of power generation, hence with several green lights to major projects by the government for power generation and distribution, we can expect an upward shift in the industry, not to mention rural electrification drive moving on to a high gear plus a boom in the building and the telecom sector, which will also prove to be added growth drivers for the industry.

What is the share of your company in the Indian switchgear market?
The share of our company is currently about 1.5 per cent.

Untitled - 43.jpgWhat are the capacities of your manufacturing facilities?
Currently most of the manufacturing activities are being done in-house at our two plants in Haryana. The entire process—right from casting, moulding, stamping, painting subassembly, final assembly, testing etc—is done there. We have a fully equipped R&D facility where we have designed and developed over 400 different products that are currently part of our product basket.

Tell us about your latest products introduced in the market.
We have recently come out with new wiring accessories range for the builder segment. Apart from that, there are various products in the industrial LV switchgear category's also like polycarbonate plug and sockets up 63A IP 65.

What are the main challenges that the Indian switchgear industry currently faces and what type of government support would you expect towards remedial measures?
As per my views, the most critical problem which is now becoming common problem with the industry is shortfall in manpower apart from that there are various other issues like absence of a real export promotion policy by the government poor infrastructure shortage of power supply, etc.

What is the current investment in upgrading capacities of switchgear and control gear production and how much of it goes to R&D?
At present we are upgrading our R&D facility where bulk of the investment will be dedicated. Apart from that, we are also investing substantially in retooling and new product development.

China's role in India's power equipment industry has always been a burning and controversial issue. What is the scenario as far as the switchgear and control gear segment goes?
China is a major threat in the LV segment and is mainly being promoted by the unorganized sector due to cost sensitive Indian markets. Chinese are compromising on their quality and that will give a negative impact in the long run. On the other hand, in the other segments such as HV or EHV, China has no presence.

How has the Indian switchgear industry been doing in terms of exports? Which countries have led India's export growth?
Right now the bulk of the exports from India are going to Middle East, Europe and Africa. It is likely to remain that way but right now the international market is sluggish.

Untitled - 44.jpgOver the years, do you perceive any change in the procurement policies of government utilities?
The trend today is towards turnkey contracts; therefore direct procurement by utilities is slowly ending. With new reforms in the power sector procurement polices are taking a positive turn towards modernization.

What is your view on the present state of domestic testing facilities for switchgear and control gear equipment?
Well, in my opinion it can improve and it should be improved. It is long overdue.

Do you think Indian manufacturers of switchgear and control gear are investing sufficiently in R&D? Is this satisfactorily reflected in a regular churn-out of superior products?
I cannot say this for all companies, but as far as we are concerned, yes we are investing a sufficient amount in R&D. I also know that some industry leaders are investing a lot in R&D also and these companies are really doing a mind-blowing job in coming up with innovative products.
 
                 
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